THE FUTURE OF FASHION IS
THE FASHION SYSTEM IS BROKEN
If you venture into the community around a typical textile dyeing factory, you will be shocked by what you see. Rivers the color of that season’s trend. Workers battling health issues from exposure to hazardous chemicals. Children bathing in contaminated water. The apparel industry is one of the most polluting in the world. In China alone, the textile industry discharges about 2.5 trillion liters of heavily polluted wastewater. And globally, 20% of industrial water pollution is attributable to the dyeing and treatment of textiles.
TEXTILE DYEING REMAINS A BLIND SPOT
But as fashion takes steps towards sustainability, one aspect remains largely overlooked: the dye process. Dyeing clothing uses enormous amounts of water, sends hazardous chemicals into the environment and does irreparable harm to local communities. When did making clothes become such a dirty business?
THE SYSTEM NEEDS TO CHANGE
And we’re not talking small adjustments. We need to reinvent it entirely. Introducing CleanDye. We make apparel collections, dyed cleanly in a sustainable, ethical and transparent supply chain. We operate the first water and chemical-free textile dyeing factory in the world.